Meeting Purpose
Key Takeaways
- The “Seen Through Horses” campaign is now the overarching spring support drive, encompassing multiple events and fundraising channels
- Fundraising ambassadors (FABs) are encouraged to create personal fundraising pages and get creative with engagement strategies
- Goal is to raise $30,000+, surpassing last year’s $10,000, with 10-15 active FABs
- Campaign officially launches May 1st, but FABs should set up profiles and start planning now
Topics
Campaign Structure Overview
- “Seen Through Horses” is now the umbrella term for all spring fundraising activities
- Includes community table dinner, porch party, auction, raffle, and online fundraising
- Partnering with Horses for Mental Health national campaign for increased visibility
- All donations, regardless of source, will count towards the overall campaign goal
Fundraising Ambassador Role
- Create personal fundraising pages on the campaign website
- Set individual fundraising goals (suggested $500+)
- Share personal stories connecting to Red Horse’s mission
- Engage networks through creative outreach (e.g., events, challenges, incentives)
- Utilize provided resources (social media content, testimonials, etc.)
Key Dates and Events
- April: FAB recruitment and preparation
- May 1: Official campaign launch
- May 3: Community Table fundraising dinner at Farmhouse
- May 17: Porch Party at Red Horse (includes artful auction and raffle)
- Various other events throughout May (meditation, trainings, retreats, film screening)
Support and Resources
- Kirsten Banks serving as team lead for FABs
- Red Horse will provide ongoing content, stories, and updates to share
- Horses for Mental Health offering training sessions in late April
- Plans for a FAB group text chat for idea sharing and mutual support
- Potential custom t-shirts for FABs
Next Steps
- FABs to create fundraising profiles on redhorse.red/sth
- Brainstorm personal engagement strategies and potential donor lists
- Attend upcoming training sessions and informational meetings
- Start planning outreach, but hold off on active solicitation until May 1
- Red Horse to provide additional resources (program descriptions, testimonials, etc.)
- Recruit additional FABs to reach 10-15 active team member
