Welcome to the Red Horse info page for Horses for Hospitality Thru Michigan Beer!

We’re inviting Michigan Breweries and the retailers of Michigan Beer to partner with us in raising money to support mental health and wellness for Michigan Food and Beverage workers. 

Why is it important? 

Mental Health and Wellness is an essential part of our quality of life.  Over the years, as a culture, we’ve made great strides in reducing stigma and increasing access to support and care.  The hospitality industry is a service industry that hosts people from all walks of life, while making, providing and serving food, drink and experiences.  With our experience and relationships, we are quite familiar with the stress, fatigue, burnout and trauma that can live within that community.  In partnering with brewers and retailers of Michigan beer, we are working to spread awareness that the wellbeing of the people in this community is important and that care, support and education is available, accessible and worthwhile.  By raising money, we’re also able to reduce costs for workshops, retreats and trainings that can contribute to people having more resources and improved workplace culture.  

How it works: 

Brewers & Retailers: Brew or identify a Michigan brewed beer (or several) as your Horses for Hospitality – Beer of the Month for May, 2024, in recognition of Mental Health Awareness Month.

Pledge at least $1 per pint (or your chosen equivalent) for the month, to be donated to Red Horse Center, through the Seen Through Horses Campaign.  (Fundraising goals begin at $500 per profile)

Participating brewers/retailers report their pledges weekly, and summarize at the end of the month, at which point, you’ll send a check or pay online for the total amount.

Consumers can donate additional dollars,  through your specific profile, and contribute towards your goal.  You’ll have a custom QR code and weblink.

Spread the word: Fundraising Ambassadors (That’s you,) are encouraged to share the campaign working with provided resources via your taprooms, social media, local press, and other PR channels. 

How to Sign Up? 

There are two links to sign up. 

1) RHC signup is a simple form to express level of interest and share your contact information with us. (No commitment necessary to add your name to this list.)

2) Complete your profile on our Seen Through Horses Team Page

Click “Join Team” 


Each MI Beer Fundraising Ambassador will set up a Seen Through Horses Profile which takes less than 10 minutes and includes:

  • 1 logo
  • 1 picture
  • 1-2 paragraphs on why you’re supporting the program
  • 1 email address for primary contact.
  • Divide your company name across “First and Last name, as this will be the name of your fundraising profile.  ie, First Name = “Red Horse”, Last Name: “Brewing”
  • Open to join one or two zoom meetings to connect, learn, etc. between March 15 and May 15th
  • Report weekly as well as a final summary of funds committed/raised
  • Send corresponding donation



  • All brewery/retail participants will receive coupon codes for 3 people to attend virtual Healing Culture Workshop
  • Visibility in National Campaign
  • Beers identified in the program will be listed and promoted through social media, email and this website.
  • All brewer/retail organizations will be entered in a raffle to win a complementary half-day workshop for their organization (in-person) $1,200 value. (Each $500 raised adds an additional entry into the raffle)



  • Logos, images
  • Videos for social media
  • Table tent layouts with your individual QR code/URL
  • Poster Artwork

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